I am a Dreamer and a Doer who transforms bold, sensorial visions into commercially viable realities. With a background in Architecture and Experience Design and an MFA in Themed Entertainment, I specialize in the "Concept to Completion" journey—bridging the gap between blue-sky storytelling and rigorous technical execution.

Over the last years, I have collaborated with global icons like Disney, Universal, and Natura to orchestrate multidisciplinary teams and manage project lifecycles. My expertise lies in the "Discovery to Validation" phase of innovation, ensuring that even the most imaginative guest experiences are authentically representative and operationally sound.

Whether leading a themed environment or developing innovation toolkits, I protect the creative intent by applying strategy and human-centered design.