Considering the emerging Personalization trend, our goal was to provide an experience for customers to personalize Natura’s cosmetics packaging.
The unavailability of a machine on the market that met all our needs (such as low cost, ease of transport, and ability to engrave diverse materials), encouraged us to develop proprietary technology. More than creating a new interaction platform, we designed a unique experience for consumers.
After a short nine-month period, we launched this innovative experience in the first Natura store in Asia, located in the Sunway Pyramid Mall (Kuala Lumpur, Malaysia).
Brand & Retail
CLIENT
Natura Cosmetics
DATE
2019
LOCATION
Sao Paulo, Brazil
Kuala Lumpur, Malaysia
TEAM
R&D
Retail
International
UX
Partners
STAGE
Strategy
Blue Sky & Concept
Design
Fabrication
Operation
ROLES
Innovation
Project Management
R&D
Experience Design
Production
Scheduling
Document Control
Finance
Testing
Training
Market research and Ideation
Testing
Launch in Malaysia
Market research and Ideation
Process
-
Market research and Ideation
-
Testing
-
Pivoting the initial idea and Prototyping
-
Building the machine and Programming the app
-
Guide and Training development
-
Testing with R&D teams
-
Pilot test with attendants and consumers in a Natura store in Brazil
-
Adjustments
-
Training the Natura team responsible for the Malaysian store
-
Launch in Malaysia
