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Personalization experience

Considering the emerging Personalization trend, our goal was to provide an experience for customers to personalize Natura’s cosmetics packaging.

 

The unavailability of a machine on the market that met all our needs (such as low cost, ease of transport, and ability to engrave diverse materials), encouraged us to develop proprietary technology. More than creating a new interaction platform, we designed a unique experience for consumers.

 

After a short nine-month period, we launched this innovative experience in the first Natura store in Asia, located in the Sunway Pyramid Mall (Kuala Lumpur, Malaysia).

Brand & Retail

CLIENT

Natura Cosmetics

DATE

2019

LOCATION

Sao Paulo, Brazil

Kuala Lumpur, Malaysia

TEAM

R&D 

Retail

International

UX

Partners

STAGE

Strategy

Blue Sky & Concept

Design

Fabrication

Operation

ROLES

Innovation

Project Management

R&D

Experience Design

Production

Scheduling

Document Control

Finance

Testing

Training

1
1

Market research and Ideation

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2
2

Testing

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10
10

Launch in Malaysia

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1
1

Market research and Ideation

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1/10

Process

  1.  Market research and Ideation

  2. Testing

  3. Pivoting the initial idea and Prototyping

  4. Building the machine and Programming the app

  5. Guide and Training development

  6. Testing with R&D teams

  7. Pilot test with attendants and consumers in a Natura store in Brazil

  8. Adjustments

  9. Training the Natura team responsible for the Malaysian store

  10. Launch in Malaysia

Project

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