PARALLAX
Phygital retail experiences for the world after Covid-19
Combining Retailtainment and cutting-edge technologies we offer the ultimate shopping experience for customers, engaging them to explore the brick-and-mortar store in an interactive and also safe environment.
Smart Fitting Room Experience
With Covid-19, most of the stores are restricting the use of fitting rooms, making it difficult for consumers to purchase and even encouraging them to buy online, reducing the revenue of physical stores.
Thinking about this, we designed a Smart Fitting Room, where shoppers don’t need to touch clothes. Through voice and gesture controls, they can get product details, discover their size with the help of a body scanning system, try on clothes virtually, receive recommendations, and make the payment. Everything in an easy, personalized, and safe way.
CLIENT
SCAD
DATE
2020
LOCATION
Savannah, US
TEAM
Aline A. Feijo
Anathan Jiang
Flavia Yoshitake
STAGE
Strategy
Blue Sky & Concept
MY ROLES
Experience Design
User Experience
Media Design
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere
Brand & Retail
Brainstorming – thinking about the challenges related to the checkout experience in the post-Covid-19 world
Research – initial studies on Covid-19, Reinvention of Retail, Technologies, and Inspirations for the project
Fitting room experience - creation of touchless interactions and interfaces of the fitting room
Brainstorming – thinking about the challenges related to the checkout experience in the post-Covid-19 world
Design Process
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Brainstorming
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Research
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Customer Journey
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New shop experience
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Fitting room experience
