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PARALLAX

Phygital retail experiences for the world after Covid-19

Combining Retailtainment and cutting-edge technologies we offer the ultimate shopping experience for customers, engaging them to explore the brick-and-mortar store in an interactive and also safe environment.

 

Smart Fitting Room Experience

 

With Covid-19, most of the stores are restricting the use of fitting rooms, making it difficult for consumers to purchase and even encouraging them to buy online, reducing the revenue of physical stores.

 

Thinking about this, we designed a Smart Fitting Room, where shoppers don’t need to touch clothes. Through voice and gesture controls, they can get product details, discover their size with the help of a body scanning system, try on clothes virtually, receive recommendations, and make the payment. Everything in an easy, personalized, and safe way.

CLIENT

SCAD

DATE

2020

LOCATION

Savannah, US

TEAM

 Aline A. Feijo

Anathan Jiang

Flavia Yoshitake

STAGE

Strategy

Blue Sky & Concept

MY ROLES

Experience Design

User Experience

Media Design

SOFTWARE

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere

Brand & Retail

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Brainstorming – thinking about the challenges related to the checkout experience in the post-Covid-19 world

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2

Research – initial studies on Covid-19, Reinvention of Retail, Technologies, and Inspirations for the project

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5

Fitting room experience - creation of touchless interactions and interfaces of the fitting room

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1

Brainstorming – thinking about the challenges related to the checkout experience in the post-Covid-19 world

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Design Process

  1. Brainstorming

  2. Research 

  3. Customer Journey 

  4. New shop experience

  5. Fitting room experience

Project

 

New shopping experience

Smart fitting room experience