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SECRET SYNESTHESIA

The immersive experience in the mysterious universe of Alice in Wonderland

Explore a whimsical and enigmatic journey through Wonderland, and get lost in the boundaries between the real and unreal worlds.

 

Considering the contemporary context, mainly the Experience Economy and the Post-Digital Age, the goal for my undergraduate thesis was to develop an interactive experience that combines physical and digital spaces, engaging participants’ five senses. To make it even more compelling, I selected the Alice in Wonderland story to bring these concepts to life.

 

Its dreamlike plot, intriguing puzzles, and the curious atmosphere seemed perfect to engage guests to play this phygital game and discover the hidden mysteries about their own senses.

CLIENT

FAU USP

DATE

2017

LOCATION

Sao Paulo, Brazil

STAGE

Blue Sky & Concept

ROLES

Experience Design

2D Drawing

3D Modeling
Set Design

Graphic Design

Media Design

SOFTWARE

Vectorworks

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Adobe Premiere

Attractions

Live Shows & Events

Process
Process

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1 Initial Research
1 Initial Research

Studies on diverse fields, including Architecture, Set Design, Design, Branding, Visual Arts, Technology

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4- Development
4- Development

Design of the game (rule, guest journey, interactions, set design, and video)

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Process
Process

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1/5

Design Process

  1. Initial Research 

  2. Ideation and Concept 

  3. Research about Storytelling 

  4. Development 

Project

Research and Concept

Storyboard

Book