Explore a whimsical and enigmatic journey through Wonderland, and get lost in the boundaries between the real and unreal worlds.

Considering the contemporary context, mainly the Experience Economy and the Post-Digital Age, the goal for my undergraduate thesis was to develop an interactive experience that combines physical and digital spaces, engaging participants’ five senses. To make it even more compelling, I selected the Alice in Wonderland story to bring these concepts to life.

Its dreamlike plot, intriguing puzzles, and the curious atmosphere seemed perfect to engage guests to play this phygital game and discover the hidden mysteries about their own senses.