STORY ROOM

Where stories come to life

Future of the Themed Entertainment Industry

The prompt for this project was to think out of the box and imagine the future of themed experience. After individual pitches, students from the class THED 730 (SCAD) selected the idea of creating a new children's library where they could engage with the stories and become part of the stories themselves.

We had Blue Sky meetings to deepen the concept for the Imaginarium library, including a story narrative, architectural design, interior theming, and guest experience. From that, each student developed one part of this unique destination.

I was part of the Guest Experience team, responsible for the guest journey and the narrative. As I was engaged in the development of interactive experiences for the guests, I decided to design the "Story Room".

CLIENT

SCAD THED

DATE

2020

LOCATION

Savannah, US

STAGE

Blue Sky & Concept

ROLES

Experience Design

2D Drawing

3D Modeling

SOFTWARE

3DsMax

Photoshop

Attractions

Live Shows & Events

Research about Trends and Technologies

Study and analysis of Immersive Experiences

Story Room: Design

Research about Trends and Technologies

1/7

Design Process

Research about Trends and Technologies
Study and analysis of Immersive Experiences
Research about Storytelling & Children’s Library
Initial Ideas for the Library
Library: Guest Journey
Story Room: Ideation and Concept
Story Room: Design

Project

The Story Room offers two different types of multisensory experiences, in which guests listen, watch, feel, and immerse themselves in the world of storytelling.

The cylindrical shape and blank walls of the room work as a white canvas becoming the perfect place to unfold diverse settings and bring stories to the environment.

Experience 1

Through oral and visual storytelling, small children are surprised by the world of stories.

An enchanting performer tells an unforgettable story, taking them out of reality and driving them into fantasy.

Target: newborn to age 4

Guest role: audience (optional interaction)

1- Pre-Show

While waiting in the queue, children play in the interactive exterior wall. They can paint different characters, or they can freely draw their own illustrations.

2- Show

When entering the room, they are surprised to see their creations projected on the interior wall. The best artworks are selected by the Imaginarium’s community in the Co-Creation Platform. In this way, these drawings become inspirations for new stories.

3- Show

A performer tells the story to children and interacts with them. More than listening to the narrative, they can see the magic world and fascinating characters appear in the room through projections on the wall, holograms, sound, and lighting effects.

Experience 2

To help children grow their reading skills, this experience provides a fun environment for reading by transforming children into characters and making them feel part of the story.

Target: early readers (age 5-9)

Guest role: participant (interaction encouraged)

1- Pre-Show

In the pre-show, children begin to explore the universe of story. They choose the character they want to be and they can customize it according to their preferences (appearance and costume).

2- Show

In the Story Room, children who choose to be characters receive a tablet and a headphone with a microphone - so they can read their characters’ speech and also get assistance, in case they have any difficult.
Besides, the ones who want to listen to a simultaneous translation into another language can request a headphone to follow the story.

3- Show

A performer plays the role of the narrator and guides the read-along experience. While he/she and the children are reading, special effects (such as projections, holograms, sound, lighting effects, scent, and wind effects) bring the story to life, making the experience even more immersive.

Co-Creation Platform

It is the virtual community of the Imaginarium Library, where members can co-create new stories. Together they can write plots, define characters, choose conflicts, and find resolutions for the story. The ideas that get more votes from the community are performed in the Story Room, connecting the digital and the physical worlds.

Target: age 10+

Guest role: writer, illustrator (interaction required)

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FLAVIA
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